While we patiently awaits the arrival of summer, the Northern Hemisphere is embracing all things Autumn, and that is certainly evident in the health and beauty results of Pinterest's quarterly trend forecast.
Despite the opposing seasons, its worth noting what some of the most searched and saved ideas and topics on Pinterest are right now, as these insights might help inspire content and campaigns for the coming months or even when the Aussie autumn rolls around…
1. Makeup goes metallic
This makeup trend gives a new meaning to heavy metal. People are taking a shine to metallic and glittery makeup, from metallic lipstick (saves up 118%) to copper eyeshadow (up 30%).
2. Hairstyles to fall in love with
Summer’s natural hair trend is continuing with more carefree cuts. Searches for curtain bangs are up more than 100% year-over-year in the U.S. Curly bangs (+111%) and '70s inspired shags (+220%) are also on the rise.
3. Cheers for...kefir!
Pinners are reaching for herb-infused water (+55%), a tastier twist on H2O with endless flavour combos. And kefir sodas are the new kombucha with people saving more than 100,000 ideas.
