Founded in 2007 by siblings Scott and Janelle Reynolds, along with Mark Gariglio, muk Haircare is Australian through and through, with roots firmly planted in the salon-only sector.
Starting with a single product, the brand now distributes to 21 countries globally.
To help you get to know this Aussie brand a bit better, BD chatted to marketing and PR manager Tess Tzambazis. Here's everything you need to know about the brand in under one minute!
How did you get started?
We started with one product – Hard muk Styling Mud – and produced 2,000 units only. We went door to door selling the product but we really didn’t know how it would be received. Within a few weeks we were airfreighting another 5,000, and another 5,000 a month or so after that. It took a while to catch up to demand but we made it and here we are today!
What's your best-selling product?
Our best selling tool is the muk Style Stick 230-IR. The Style Stick utilises a revolutionary strip of powerful infrared lights imbedded in the irons ceramic plate to infuse a gentle heat deep inside the hair shaft.
The end result is effectively straightening hair with a single pass, whilst at the same time infusing hair with shine, moisture balance and protection against thermal damage. This technology keeps the hair in the most beautiful condition as it heats from the inside out.
The price point is also an attractive selling point ($199.95). The Style Stick is also available in a wide plate version for thicker, longer hair.
Who is the muk client?
In terms of consumers, we have muk users ranging from 8 to 80, so age isn’t really a determining factor. The products are also very androgynous, so neither is gender.
For more information and to download hi-res imagery, visit the brand listing.
