PR agencies help the beauty industry go round. If you’re a journalist or influencer, you’re regularly in touch with them to help source beauty products and stay up-to-date on the latest brand news.
And if you run your own beauty business then the agency you pick can have a huge impact on your marketing strategy.
You can have a brilliant item, but with millions of products entering the market every year, it needs to stand out. That’s where PR agencies come in.
Whether you’re a media professional who is looking to work with new brands or you're a business owner who wants to reach out to the right people, we’ve got you covered.
Here are some of the best beauty PR agencies in Australia.
EGPR @elisegarlandpublicrelations
Founded by Elise Garland, EGPR are experts in Australian fashion, beauty, home and retail. Some of their clients include Skinstitut, Evo Hair and Tropicology.
If you’re a beauty professional then you would definitely have heard of Max Media Lab at some point. The agency represents big brands such as Fenty Beauty, Avene and Biossance.
Founded by Marie-Claude Mallat, MCMPR specialises in luxury, beauty, lifestyle, retail, and eCommerce. Their clients include Milk Makeup, Sephora and Youth to the People to name a few.
Established in 2011, Portobello PR lives and breathes beauty, fashion and lifestyle. Their brands include VS Sassoon, ECOYA and Ardell.
Sarah Humphries Agency @sarahhumphriesagency
Sarah Humphries Agency is an award-winning PR firm that represents a number of major brands such as Lanolips, Anastasia Beverley Hills and Glasshouse Fragrances.
Hive HQ, the brainchild of Jessy Marshall, is always buzzing with ideas (pun intended). Their passion for all things beauty and lifestyle is evident through their work, and they represent brands such as Naked Sundays and Bangn Body.
Stark Matthews, who recently signed on cosmetic giant Revlon, is an agency that knows exactly what the world wants to see. Their other clients include No7, L'Occitane, OPI, Nioxin and Dr. LeWinn’s.
If there’s a beauty brand you just cannot get enough of, there’s a chance it’s represented by TMCPR. From Charlotte Tilbury to Rare Beauty, this agency knows exactly what it’s doing when it comes to getting its client’s name out there.
Established in 1991, AMPR consistently blows it out of the water when it comes to their creative campaigns. Their team of professionals represent clients such as Bondi Sands, Swisse Beauty and Hado Labo.
As a boutique PR agency, Billy etc. is owner operated, meaning each client works directly with founder, Billy Daniels. Billy is personally across all PR, events, partnerships, influencer engagement, content creation and digital marketing for each client. His clientele includes SŚAINT, Jaye Haircare and EdwardsAndCo.
