Sponsored article.
It’s been involved in some of the most talked-about collaborations since launching in 2009, and now We Are Handsome is lending its creative genius to Manicare and GLAM by Manicare.
With stand-out swimwear designs, We Are Handsome has built a worldwide reputation over the past four years, donned by A-list celebrities that include the likes of Rihanna, Beyonce, and Diane Kruger. Likewise, Manicare and Glam by Manicare are market leaders in Australia, where they are known and loved for their creative, innovative and high-quality products.
Capturing the unique, colourful imagery and patterns that make We are Handsome the masters of print, the limited-edition collaboration is a tropical-inspired range of beauty tools and accessories.
“We Are Handsome is the perfect brand fit for Manicare and Glam by Manicare. All brands have Australian heritage and deliver quality products which inject fun, playfulness and innovation in their approach. This will be the first fashion collaboration Manicare and Glam by Manicare have done,” explains Manicare group brand manager Kimberley Holland.
The Manicare X We Are Handsome and The Glam by Manicare X We Are Handsome ranges feature three prints especially created for the collaboration - Jungle Fever, Menagerie and Flamingo.
“Our brief to them was to create a story of tropical-inspired prints which scream summer - as this range will be launched just in time for the summer season. says Holland.
The Manicare X We Are Handsome range includes nail shapers, mini tweezers, nail polish remover pads in Pineapple Crush and Melon Sorbet, a compact mirror, and the all-in-one groomer.
“We have used the eye-catching prints on a number of existing top-selling products, such as the mini tweezers and nail shapers, and have also introduced a couple of new products which will feature the prints. For Manicare, we have focused on on-the-go tools which consumers will want to put in their handbag,” explains Holland.
The Glam by Manicare X We Are Handsome range includes three different oval tip glue on nail sets in Miami, Costa Rica and Bora Bora and four lash styles created along with We Are Handsome in Bahamas, Mykonos, Barbados and Tahiti.
The nail sets feature a statement nail utilising the prints, set against pale pink, coral or nude. “In a highly competitive market, they have been designed with maximum appeal,” says Glam by Manicare brand manager Leia Berryman.
While the range is limited-edition, this isn’t the last we’ll hear of the companies working together. “We see this partnership with longevity and are definitely looking to extend our collaboration with We Are Handsome with another limited-edition range of prints for next summer,” reveals Holland.
The collections are available from September in Priceline and select Chemist Warehouse and independent pharmacies nationwide while stocks last.