Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Each year sees new trends arise for searched keywords, and 2023 was no different.
When it comes to what you like to read, we had all bases covered this year including breaking news, events, celebrity stories, educational guides and product trend features.
To help gain a true insight into what has sparked the interest of the industry, we are taking a look back at the year that was, with the annual BD media insights report.
Top 10 news stories:
1. Everything you need to know about Anna Paul's new skincare line, Paullie
2. The best Australian beauty PR agencies
3. The Aussie micro-influencers to watch in 2023
4. Full list of winners from the 2023 AHIA Awards
5. Jaclyn Hill announces the closure of two of her brands
6. The truth behind Maybelline's viral marketing campaign
7. Expert reveals how health is connected to our nails
8. The best Black Friday beauty deals for 2023
9. The winners of the 2023 MECCA Beauty Election have been announced
10. Expert advice on how to get on a brand and agency PR list
Top 10 most viewed brand events:
1. Fenty Beauty hosts Super Bowl afterparty
2. Swisse celebrates the launch of its new Gummies
3. SAN LUEUR launches Advanced LED Light Therapy Facial Mask
4. Bondi Sands launches Technocolor
5. Charlotte Tilbury holiday party
6. Caudalie celebrates the launch of the Vinoperfect Dark Circle Brightening Eye Cream
7. Eau Thermale Avéne launches new Hyaluron Activ B3 range
8. OUAI hosts a sunset soiree at Bondi Beach
10. Frenchie launches into David Jones with Valentine’s Day pop-up
Top 20 brand searches - listed:
1. LUSH
2. Weleda
3. Glow Lab
4. Goldwell
5. CeraVe
6. L'Oréal Paris
7. NYX Professional Makeup
8. QV
9. Revlon
10. Eau Thermale Avène
11. Clarins
12. KMS
13. Max Factor
14. Maybelline New York
15. Rimmel London
16. Burt’s Bees
17. esmi Skin Minerals
18. Swisse
19. Giorgio Armani
20. Wella Professionals
Top 20 brand searches - non-listed:
1. MECCA
2. Sephora
3. Bobbi Brown
4. Priceline
5. Benefit
6. Jurlique
7. Redken
8. By Terry
9. Caudalie
10. CHANEL
11. Chemist Warehouse
12. Dior
13. FRESH
14. Adore Beauty
15. Boost Lab
16. Dyson
17. Michael Kors
18. Charlotte Tilbury
19. ECOYA
20. Estée Lauder
As for keywords, here's what media were searching for on site this year:
Top 10 skincare searches:
1. Face mask
2. Face tool
3. Serum
4. Lip balm
5. Cleanser
6. Hyaluronic acid cleanser
7. Moisturiser
8. Pigmentation
9. Face roller
10. Toner
Top 10 make-up searches:
1. Eye shadow
2. Lipstick
3. Blush
4. Red lipstick
5. Eye liner
6. Mascara
7. Tinted moisturiser
8. Highlighter
9. Pink eyeshadow
10. Primer
Top 10 hair searches:
1. Hair mask
2. Dry shampoo
3. Hair brush
4. Shampoo
5. Conditioner
6. Volumising shampoo
7. Curl mist
8. Texture spray
9. Hair volume
10. Heat protector
Top 10 body searches:
1. Hand cream
2. Body
3. Body scrub
4. Bath soak
5. Foot care
6. Body lotion
7. Body wash
8. Nail set
9. Nail strengthener
10. Sunscreen
Top 10 ingredients searches:
1. Salicylic acid
2. Ceramides
3. Retinol
4. SPF
5. Caffeine
6. Hyaluronic acid
7. Prebiotic
8. Coffee
9. Collagen
10. LED
From everyone here at BD, we would like to thank all of our brand and media members for a wonderful 2023. Wishing you a merry Christmas, and we look forward to working with you in the New Year.
