Eyelash serums are a fast-growing category amongst consumers – and for good reason. They promote healthy, strong and long lashes in as little as a few weeks, without ever having to touch mascara or resort to eyelash extensions, which can cause lashes to break or become brittle in the first place.
But with lash (and brow) serums soaring in popularity, misconceptions about them have naturally emerged. With more brands offering these serums and conditioners, it’s all the important to know how to use them correctly so they actually work. One such brand specialising in growth serums is RevitaLash® Cosmetics with their cult-favourite RevitaLash® Advanced Eyelash Conditioner and RevitaBrow® Advanced Eyebrow Conditioner. Here, they tell us how you can get the most out of them for long, luscious lashes and beautiful, bushy brows.
Consistency is key
Much like in the way you have to continually use dandruff shampoo to keep seeing results, lash and brow serums require regular usage for them to give the goods. Using them every day without fail will achieve the best result, ensuring lashes and brows look stronger and healthier than ever before. RevitaLash® Cosmetics advises to apply morning or night – whichever best suits your routine and lifestyle. If used consistently, most people will see improvements after six weeks and even before this time frame. The good news is the longer you use a lash or brow serum the more pronounced the results will be, but expectedly, if you fall off the bandwagon you won’t get the payoff.
Consider your skincare routine
When you start using a lash or brow serum, your skincare routine may need to be rethought. This is because oil-based products, including makeup removers, eye creams and cleansers, may mess with the efficacy of these conditioners. To get the most out of your serum, use an oil-free micellar lash wash to take off eye and brow makeup, such as the RevitaLash® Micellar Lash Wash, which is specially designed to take care of lashes and brows. It contains a natural humectant and anti-ageing botanicals that hydrate and fortify them.
Even if you aren’t removing makeup (like in the morning for example), taking the extra time to wipe the eye area with a lash wash beforehand will ensure lashes and brows are clean, dry and free of any oils – giving the conditioning product the best chance to work.
Don’t forget to switch to an oil-free cleanser, such as CLINIQUE Pep-Start 2-in-1 Exfoliating Cleanser, The Body Shop Seaweed Deep Cleansing Facial Wash or Shiseido White Lucent Brightening Cleansing Gel.
Master your technique
Though lash serums are very easy to use, if you do use them incorrectly this can potentially irritate the eyes, so perfecting technique is vital. Make sure to apply them on the lash line only and not the eyelid. There is also no need to apply an excessive amount – one swipe will suffice. Lastly, users should wait for the product to dry completely (around 10 minutes) before applying makeup or any other products.
