With May bringing us MBFWA, a slew of beauty media movements, and a mecca of launches, it was definitely a busy month for the industry. Here, we reveal BEAUTYDIRECTORY’s statistics for May showing the most clicked on articles, keywords and events.
Top searched keywords
- Night
- Moisturiser
- Blush
- Curl
- Rose
- Eyeshadow
- Blue
- Liner
- Eye liner
- Perfume
Top clicked articles
- 2016 MBFWA backstage reports
- Stephanie Darling named beauty director at new mag
- Katherine Moncrieff farewells publishing
- MBFWA 2016 hair and make-up schedule
- Eleanor Pendleton makes 30 under 30 shortlist
- Li-Chi Pan opens up about her rapid success
- April’s media directory additions
- The oil revolution: What’s next
- Lucy Cousins launches wellness site
- Brittany Lane joins the BEAUTYcrew team
Top clicked events
- Revlon Love is On dinner
- INIKA Cosmetics relaunch
- Swisse skincare launch
- Alpha Keri Slimfit launch
- Pureology Life in Colour event
- Simple welcomes a trio of new cleansers
- Essano debuts hair care
- Penhaligon’s launch
- CLINIQUE Sculptwear launch event
- Look Good Feel Better make-up brush launch
Image: @eleanorpendleton