Pinterest has revealed its annual 100 report; the 100 trend predictions for 2018 – backed by global data – across the platform's top categories such as fashion, beauty, wellness, home, travel and more.
The trends included in the Pinterest 100 are not the usual zeitgeist movements, but ideas that are gaining mainstream momentum and capturing the attention of more than 200 million Pinterest users around the world.
When it comes to beauty, the report reveals there has been an uplift in pins of 75 per cent year over year. Pinners are looking to the experts for the latest products to try and buy, plus tips and tutorials for everyday looks and special occasions. Here are some of the trends expected to see in 2018:
- Next-level lashes: Brows are still big, but all eyes are on long, lush lashes and how to get them (searches for “lashes” +152%)
- Oil, beauty’s biggest overachiever: The unexpected beauty product for softer skin, smoother hair and shinier lips (saves for “cleansing oil” +555%)
- 50 shades of you: More skin tones, from the fairest to the darkest, are being covered in new shade-inclusive foundation lines (saves for “complexion matching” +378%)
- What about the bob? Everyone with a lob or bob is taking it to extremes with longer locks and playful pixies (saves for “long hair” and “pixie” +130%)
- Graphic (nail) design: Geometric and negative space manis are a fun way to flash some personality (searches for “geometric nails” +83%)
- Bright eyes: Neon underliner or inner shadow creates edgy, look-at-me eyes (searches for “bright eyeshadow” +63%)
- This is how we roll: From ice and derma, to jade and quartz, facial rollers are a beloved beauty tool (saves for “derma roller” +345%)
- All-in-one kits: Makeup aisles can be intimidating, so people are picking up curated kits and looking for tutorials to build their own (saves for “makeup kit” +147%)
- Lips love tints: A sheer or matte tint is the perfect starter lipstick—it’s affordable, easy to use and punches up the colour (saves for “lip tint” +414%)
- Wet and wild hair: Prepare to see a lot of super slicked-back styles and all kinds of curls—yep, even perms (saves for “slicked back” and “wavy” +166%)
The wellness category similarly sees pincers looking for everything from workouts at the gym to quick meditations to do on their commute. There are over 2 billion wellness pins and 61 per cent of users say they use the platform to find ideas on how to be their best selves.
- A gut feeling: To deal with digestive issues, people are balancing their bacteria with more gut-friendly grub (saves for “gut health” +251%)
- Strength over size: Strength training isn’t about hitting a goal weight, but discovering the amazing things the body can do (saves for “strength training” +415%)
- Let’s clear the air: The clean movement isn’t just about the food we eat, but the air we breathe (saves for “air purifier” and “air purifying plants” +270%)
- The post-workout: Stretching and healthy snacks after exercise have unexpected benefits worth the extra few minutes (saves for “post workout stretches” +105%)
- A treat for tresses: Homemade customised formulas and co-washing help hair get its moisture and shine back (saves for “healthy hair tips” +219%)
- The vitamin for brighter skin: Squeezing its way into everyone’s morning routine, vitamin C serum is believed to improve skin texture and quality (saves for “vitamin C serum” +3379%)
- The most under-rated exercise: Wellness warriors are trying Tai Chi for its potential to reduce stress, release pain and create whole body harmony (saves for “Tai Chi” +189%)
- Wait, you can eat those? There are many ways to reap the benefits of essential oils, even flavouring a dish—but make sure it’s labelled food grade (saves for “essential oil food recipe” +689%)
- Self-care staycations: Everyone knows the importance of taking a break, and are looking closer to home for more “me time” (saves for “self care” +537%)
- New prop on the block: Yoga wheels stretch the front side body, massage the spine and assist in advanced postures (saves for “yoga wheel” +72%)
This is the fourth annual Pinterest 100 report and you can find the full list of trends on the Pinterest blog.
