We're entering the time of year when all major social and search platforms start releasing their year in review reports. The data, collated by the companies themselves often with the help of social listening tools, can tell us a lot about the state of each industry and the categories within them.
Communities, especially those made up of beauty fans, have been gaining recognition over the last year as being an effective way of sharing trustworthy product information with consumers, as well as uncovering ideas and assessing demand for new product launches.
That's why Reddit's 2019 data comes as some of the most insightful when uncovering the biggest beauty trends of the year and the brands and topics that have piqued people's attention. Here are its top ranked communities and talking points in beauty:
Top Beauty Communities
r/skincareaddiction
r/beautyguruchatter
r/makeupaddiction
r/curlyhair
r/popping
Top Makeup Communities
r/makeupaddiction
r/muacjdiscussion
r/muacirclejerk
r/makeupexchange
r/panporn
Most Discussed Beauty Trends (by mentions)
Hauls
Highlighter
Bangs
Collagen
Glossy
Most Discussed Skin Care Topics
Acne
Cleansing
AHA
Aging
Cystic Acne
Most Discussed Beauty Products/Brands
Cerave
Neutrogena
Clinique
Glossier
Cetaphil
For the full Reddit Year in Review, click here.
