Is it time to step away from the heavy contour and lash extensions? Aussie Pinterest users seem to think so.
According to Pinterest, natural makeup is Australia’s top searched beauty trend on the platform. Think radiant skin, rosy cheeks and a youthful glow. Pinterest users are busy learning how to master natural makeup looks.
Natural Makeup has seen a 55 per cent increase in saves since last year; indicating that consumers are swapping their full-coverage, matte, foundation with natural, dewy finishes. Speaking of dewy finishes, saves for ‘barely-there shine’ are up 343 per cent globally since last year.
Finally, keeping in-theme with the natural look, saves for ‘cream blush are up by 196 per cent globally since last year.
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