Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Each month sees new trends arise for searched keywords, and February was no different.
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report* for February.
Top five news stories:
1. MCoBeauty has been sold at $1 billion valuation
2. Adore Beauty opens its first retail store
3. The beauty launches you need to know this month
4. The desk edit: What's landed on our desks this week
5. WWD's Beauty Inc Awards 2024 winners announced
Top branded search terms:
1. Revlon
2. Yves Saint Laurent
3. Naked Sundays
4. Natio
5. Banana Boat
6. COVERGIRL
7. Swisse
8. Eau Thermale Avène
9. Allkinds
10. Drunk Elephant
Top non-branded search terms:
1. Brand contact
2. Skincare
3. PR contact
4. Blush
5. Awards
6. Retinol
7. Natural
8. TikTok
9. Red light
10. Oil
SOURCE: GOOGLE ANALYTICS FEBRUARY 1 - 28, 2025
Header image credit: Getty
