Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Each month sees new trends arise for searched keywords, and March was no different.
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report* for March.
Top five news stories:
1. Haus Labs by Lady Gaga is coming to Australia
2. Harper’s BAZAAR Australia editor-in-chief steps down
3. Lara Worthington announces new beauty brand
4. Elise Wilson farewells Are Media
5. Beauty and wellness forecast for 2025
Top branded search terms:
1. Ego Pharmaceuticals brands
2. Hada Labo
3. GLAM by Manicare
4. MOR
5. Maybelline New York
6. Swisspers
7. Lady Jayne
8. Manicare
9. Allkinds
10. SK-II
Top non-branded search terms:
1. Brand contact
2. Product launch
3. PR contact
4. K-Beauty
5. Blush
6. Body oil
7. City
8. Fragrance
9. Skincare
10. Eye makeup
*SOURCE: GOOGLE ANALYTICS MARCH 1 - 31, 2025
Header image credit: Getty
