Inside Schwarzkopf's 120th birthday party

A cinematic debut complete with cocktails and popcorn, the unveiling of Carissa Walford's radiant red hair and an Insta-worthy bathtub, made for an unforgettable 120th birthday party for Schwarzkopf last week.

The brand, along with ambassador Walford, invited media, influencers and celebrities along to Sydney's Beta Bar to celebrate their short campaign film WHEN – a celebration of expressive beauty, transformation and growth. 

Here are some of the best bits from the celebrations.