Natural hair texture is in – and here’s proof

Hair is all about one thing right now and that’s… texture. From beach waves to larger-than-life volume, natural hair is being embraced more than ever. But the off-duty look isn’t achieved by simply rolling out of bed – a little styling is needed to bring hair’s natural texture to life.

To cater for the growing trend of tousled, textured hair, Goldwell has invented four new products designed specifically for this demand. Below is a rundown of these styling heroes that add oomph and movement to both longer and shorter styles.

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Dry Boost Texture Spray

A must-have for daily use after blow-drying or used on second day hair to refresh and add volume, this versatile texture spray gives tousled locks extra movement and definition. It provides just the right amount of texture to hair without feeling heavy.

Dust Up Volumizing Powder

Doing one better than dry shampoo, this unique volume-boosting powder adds instant body, texture and grip. Perfect for fine hair, it’s applied straight to the roots or all over to achieve intense volume and doubles as a style refresher between washes. Whether a casual every day style is desired or a glam up-do, Dust Up does no wrong.

Surf Up Salty Oil Spray

Want beachy texture without the sticky mess? This next-gen salt spray features a unique combination of texture and moisture-enhancing properties, so you get beautiful texture and body while adding shine and protecting from frizz. It is simply applied to towel-dried hair before blow-drying to create big bouncy curls or soft natural waves.

Matte Rebel Matte Clay

For shorter styles that need to be reworked throughout the day – look no further than this matte style clay. It’s an essential for achieving that rough, matte look with a super dry finish.