Last week he was being crowned Hairdresser of the Year, this week Joey Scandizzo is launching the new range of salon-only affordable hair styling range, .
A desire to deliver a fresh, uncomplicated and affordable solution to haircare saw Scandizzo team up with esteemed hair and fashion photographer Andrew O’Toole and leading haircare distributor Ozdare to create ELEVEN Australia.
The name for the brand came from the products each bringing 11 key benefits to the hair through the use of high performance ingredients.
As a stylist who still works in a salon as well as doing hair on shoots and runways, I felt the need for a range that both customers and stylists could understand. Haircare doesn’t have to be complicated, it just needs to work,” says Scandizzo.
O’Toole adds, having shot for some of the biggest hair care brands and celebrity stylists over the past 10 years, I have a good understanding of what works for hair and beauty imagery and what doesn’t. To create a fun, stylish, youthful brand with ELEVEN will be as good as it gets!”
ELEVEN Australia’s professional range of haircare products is coming soon to leading salons around Australia.
