Fragrance master class

Many of us talk about fragrance families and notes on a regular basis, but can you really differentiate between different scents? Fragrance expert Michael Edwards, author of scent bible Fragrances of the World 2011, is hosting a one-day workshop for people keen to learn more about the 14 fragrance families.


The hands-on fragrance evaluation session is based on The Fragrance Wheel, which was developed by Edwards. It’s open to anyone with an interest in fragrance, but is particularly recommended for fragrance product sales, marketing and PR managers, fragrance industry professionals of any level, as well as beauty media.

Held in Sydney, Melbourne, Brisbane and Perth, workshop registrations start from $595 per person and include light refreshments and lunch.

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