After years of indirect affiliation, Spice & Soul PR & Marketing is uniting with 360 Immerse Agency to form a new company - iD Collective.
Directors Michelle Palmer, Amanda Booth, Grant Smillie and Mary Morton have pooled their diverse talent and resources to establish a fresh, unique business based on the same core values and ethics.
iD Collective has a portfolio that includes some of Australia’s biggest brands and businesses and extends across sport, fashion, lifestyle, food, travel and tourism, FMCG, government and events. The company’s four principals have extensive experience in a variety of industries and are highly regarded in their respective fields.
It made so much sense to us to bring our businesses together. Communication continues to change and we pride ourselves on being game changers in this space. Our clients now have access to an incredibly experienced PR, digital, marketing and talent team,” says new managing director Michelle Palmer.
Given the wholesale transformation of the media landscape over the past couple of years, I think one of our greatest advantages is the way we can now offer brands specialist communications solutions in new media as well as traditional PR.”
