Lancôme has launched the new Virtual Mirror application on its website, allowing women to upload their picture and give themselves a virtual makeover experience using Lancôme products.
Created by MADE by Digitas in collaboration with Lancôme make-up artists and Daily Makeover, the application uses advanced digital technology to come up with innovation face recognition for a realistic end result.
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Women can try products on, personalising the look with their choice of tint, application style and intensity. Users can also access expert advice and have the option of adding products to an online shopping basket.
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