It might be a tough market for media at the moment, but readership results from Roy Morgan show Pacific Magazines continues to show strength with figures finding it is the leading publisher in home and lifestyle, fashion, men’s lifestyle, teen, bridal, parenting and health.
With statistics compiled from January to December last year, the publishing company was found to have three of the top five highest-reaching titles with Better Homes and Gardens, New Idea and that’s life coming in third, fourth and fifth.
Pacific Magazines also commanded two of the top three weekly magazine positions.
Pacific Magazines has held overall share and commands the lead in seven key categories,” says Pacific Magazines CEO Nic Chan. Our brands are strong, we’re continuing to invest in the growth of our mastheads - and our advertising partners turn to Pacific to deliver results they need.”
Highlights for the company include Better Homes & Gardens reaching over 1.8 million people for every issue, marie claire increasing its female AB readership by 8.8 per cent POP, Home Beautiful jumping 14 per cent YOY and Prevention up 15.5 per cent YOY.
