We couldn’t help but notice this week news that several luxury cosmetics brands are making changes to their foundation lines. Chanel (my personal pick of foundation) has developed a new range set to launch later this year. Perfection Lumiére, as it’s called, offers the widest shade range of any of Chanel’s current foundation ranges.
This foundation was designed to be very universal,” says Christine Dagousset, executive vice president of Fragrance and Beauté for Chanel in the US. Chanel’s creative director for make-up, Peter Philips counts perfect skin among the most important features a woman can have and, since joining the brand in January 2008, has made it his goal to create a ‘perfect’ foundation: one that adjusts to the skin needs of every ethnicity and stays in place with a flawless finish.”
WWD reports the foundation category is trending well for Chanel so far this year, with NPD Group figures showing the brand’s growth in the category is up 14.1 per cent, outpacing the industry’s foundation growth rate of about 7.4 per cent.
Meanwhile, Dior is introducing an updated version of its trademark Diorskin Forever foundation this month. The new formula, which hits Aussie shelves in September, comes four years after the Forever’s original release in 2007. A combination of regulating agents including hydrating and mattifying spheres are said to give the new formula the ability to identify and treat skin’s various needs.
Dior is turning to brand ambassador Natalie Portman to promote the new release in yet another flawless ad campaign shot by Mert Alas and Marcus Piggott. While Dior won’t discuss sales projections, we’re judging by the print ad we’ve seen of Portman consumers will be all too eager to get their hands on the brand’s latest offering.
