has launched a new interactive Make Me Up” tab on the Estée Lauder Australia Facebook page that showcases a multitude of features to help customers become more knowledgeable about make-up application.
One of the features of the Make Me Up tab includes how-to videos by Australian premier make-up artists Jahi Ireland and Stephanie Geer where they reveal their favourite tips and tricks.
The Make Me Up tab showcases step by step guides for latest in make-up trends, including how to create the perfect brow or the secret to brightening up tired eyes in under a minute.
The Style Ideas section covers Estée Lauder creative make-up director Tom Pecheux backstage at international fashion shows, inspiration behind the latest runway looks and sneak peaks at upcoming colour stories to launch in Australia.
Visitors can use the Virtual Make Up Tool to see what the latest make-up trends will look like on them by virtually experimenting with different make-up combinations.
Other functions include the Launches tab which shows never before seen footage, exclusive content and behind-the-scenes videos featuring international spokesmodels, while the How To’s By You! tab allows readers to upload their own YouTube How To videos.
To access the new Make Me Up tab, simply become a fan of Estée Lauder Australia on your Facebook page.