One of pop's brightest stars is teaming up with ghd. The multi-year global partnership sees Katy Perry as the new face of the brand, starting with a new multimedia campaign shot by photographer David LaChapelle.
”Katy is the epitome of modern fashion and styling," says Paul Stoneham, CEO of ghd. " Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies ghd’s spirit of female transformation and empowerment, as she is recognised as a cutting edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for ghd.”
ghd, who is celebrating its 10th anniversary, will also be an international sponsor for Perry's California Dreams 2011” tour, which includes professional hair stylists hosting concert-related events in cities around the world.
I'm so excited to be working with ghd, especially using their tools on my California Dreams Tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that. I'm very excited to reveal the styles I did with legendary David LaChapelle in the upcoming ghd campaign. Keep your eyes peeled for it!” says Perry.
Katy Perry's California Dreams tour hits Australia on April 28 kicking off in Melbourne. Her fragrance, hits Australian counter on April 24.