THE ICONIC is launching its own fashion magazine, published by Pacific+, the custom publishing division of Pacific Magazines. The first issue, Summer 2012, will be distributed this week with a print run of 100,000 copies.
In a press release from Pacific Magazines, the editorial and visual style of the magazine is described as relaxed with a modern sense of style. The magazine’s content will include fashion, style, celebrities, culture and lifestyle, plus fashion for men, women and children.
According THE ICONIC’s managing director Finn Age Haensel, Fashion is our business and magazines are trusted sources for fashion. So, it’s important to us to have a printed magazine as a powerful sales tool that inspires fashion and speaks to our audience.”
Pacific Magazine’s Genie technology means more than 500 items can be bought off the page from THE ICONIC site, bringing the magazine well and truly in line with the digital era of shopping.
Kirsten Rowlingson, editor of The Iconic magazine says, THE ICONIC Magazine is not about preaching what to wear. We know that our readers have their own sense of style and will decide for themselves what to wear. THE ICONIC Magazine is about bringing together creative looks and stories for a confident, stylish and individual shopper – just like THE ICONIC customer.”
A fully interactive version of the magazine will also be launched to coincide with the Summer 2012 issue. Postal copies can be ordered or a web version can be viewed at theiconic.com.au.
