Mixing business with pleasure, Ryan Reynolds has followed in the footsteps of wife Blake Lively to become the newest member of the L'Oréal Paris family. The 37-year-old actor has been announced as the Men Expert spokesmodel.
In the ad campaign, Reynolds appears in a series of monochrome and colour shots snapped by photographer Kenneth Willardt.
I feel honoured and excited to join Men Expert, a brand that represents the essence of modernity, edginess and technology. I love the driving force that leads it to constantly provide the best products for men like me who are always doing 1000 things at the same time,” Reynolds reveals in a press release.
L’Oréal Paris global president Cyril Chapuy adds, Ryan Reynolds is the perfect embodiment of the contemporary man: genuine, uninhibited, strong and powerfully charming. Incredibly talented, he strikes as an enthusiastic and generous actor, a perfect match for Men Expert. We’re thrilled to welcome him, especially since 2014 marks the 10th Anniversary this year! What a great way to celebrate.”