L'Oréal Paris has taken to the twittersphere to kick of their ninth annual Women of Worth campaign, starting a digital conversation with brand ambassadors and consumers this morning. The Women of Worth campaign seeks to recognise women who are dedicated to social causes, focusing on the power of self-worth.
The brand is building its philanthropic footprint after conducting a recent study on the power of self-worth propelling women forward. The study found 81 per cent of women agree that seeing other women give back inspires them to do the same.
The all-day Twitter forum is being held to help encourage and empower women and will be lead by celebrity brand ambassadors such as Lea Michele, Eva Longoria, Arianna Huffington, Mika Brzezinski and Maria Shriver.
The Women of Worth Twitter Forum is just one of the ways we are evolving Women of Worth, with the goal of bringing even more people together to honour, celebrate and share the stories of incredible women that are dedicated to giving back,” says L’Oréal Paris president Karen Fondu.
Join the conversation by following @LOrealParisUSA and tweeting during one of the five scheduled chats (#WomenofWorth).
