Not since Ellen’s infamous selfie at the Oscars have so many A-lister celebrities been featured in the one shot, with L'Oréal Paris scoring an impressive line-up of models and actresses for its new advertising campaign.
To launch its new Collection Exclusive Pure Reds lipstick collection, L’Oréal Paris called on ambassadors Blake Lively, Zoe Saldana, Jane Fonda, Julianne Moore, Liya Kebede, Freida Pinto, Eva Longoria, Aishwarya Rai, Laetitia Casta and Natasha Poly to rock a red lip for the campaign imagery.
"There is most definitely a perfect red for everyone and if you apply one tone and feel conscious and aware of it then it is not the one for you," explains L’Oréal Paris make-up artist Lynsey Alexander.
"The correct red should leave you feeling empowered, confident and sexy all at once whilst ultimately being something you choose to wear and and not something that wears you."
The 16-piece collection will be available in Autumn 2015.
In other L’Oréal Paris news, Karlie Kloss is set to be announced as the new face of the brand. Stay tuned for more details...
