Hollywood actress Rooney Mara has been revealed as the new face of . The Girl With The Dragon Tattoo star fronts the ad campaign for Calvin Klein’s latest scent, Downtown.
Aimed at consumers aged 25 to 35, the new scent has an edgy, youthful feel to it, which comes across in the advertisement. The floral woody scent is expected to perform well for Calvin Klein and distributor Coty.
Calvin Klein is our largest fragrance business and very important to us,” says Jean Mortier, president of Coty Prestige. Our aim is to strategically create another women’s fragrance as big - or bigger - than Euphoria.”
The local release date for the new scent is slated for September 2013.
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