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Just in case being a journalist, book author, mother, and skincare founder wasn’t enough to keep Zoë Foster Blake firmly on her toes, the multi-tasking maven is adding brand ambassador to her growing resumé. On the back of the announcement, bd tracked Foster Blake down to talk about battling jiggly bits, her recovery from Pubic Symphysis Dysfunction, and what’s on the horizon.
How did the partnership between you and HYPOXI come about?
Hypoxi approached me because they thought my bum could do with some toning. Kidding! They knew I was a fan, and figured it could be a good partnership as I was a genuine HYPOXI devotee.
What attracted you to the HYPOXI program?
That it works. You can see and feel a difference in your body after doing HYPOXI.
I imagine you get approached by lots of brands wanting to work with you. How do you decide which one to go with?
It has to be authentic, I need to like and believe in what a brand is doing and/or saying. I’m in the extremely privileged position to have women trust what I recommend to them, and I’m not going to mess with that.
Why did you originally begin using HYPOXI?
It was in the context of being a ‘fat-skinny’, which is where you’re generally quite small, you eat well and exercise, you drink way more green tea than is palatable or enjoyable, yet you still have a muffin top, or squishy thighs or a jiggly wiggler.
Were you a user of HYPOXI before signing on as their ambassador?
Yes. I did my first program way back in 2007 when I reviewed it – most favourably - for Harper’s BAZAAR.
What projects will you be involved in with your HYPOXI ambassador role?
Mostly I’m there to educate women on HYPOXI, but I’ll also be hosting a HYPOXI national challenge where customers work towards a body they want to celebrate, (along the way they can follow my HYPOXI program and results) and at the end the winner gets a 5-star holiday in Fiji to show off their new summer body. It’s pretty Hypoxitastic.
Did your perspective on health and fitness change after using HYPOXI (in the past)?
Yes. I realised that even a healthy, fit body can do with a little extra help when it comes to those final, seemingly impossible areas you want to tone.
Why do you prefer HYPOXI on top of other diet/exercise regimes?
Because it’s targeted to my squishy bits, and is effective and non-invasive.
Do you believe it works for you? How?
HYPOXI isn’t a magic wand - eating well and exercise is the foundation of a healthy, toned body, and all the education around HYPOXI makes that very clear. But whenever I see how my hard-to-fix bits improve after a HYPOXI program, I’m reminded that these days we have brilliant technology at our disposal, so why not utilise it?
What areas of the body (in the past) have you noticed HYPOXI changing?
Lower tummy, hips, muffin top and thighs. It shrinks it down and tones it up. I remember after my first program getting into my tiniest, most inappropriate denim shorts, and not feeling at all self-conscious about the fact they were definitely skimming the bottom of my bum. It was a great day for my body, a terrible day for fashion.
You've recently had a bub. Have you been undertaking any steps to get your pre-baby body back?
Unfortunately during my pregnancy I was ‘gifted’ with Pubic Symphysis Dysfunction (PSD), which meant I couldn’t exercise from about week 25, and it resulted in crutches for the last month. I’m still in rehab for this, but will be moving into some low-impact training soon. I miss exercise a LOT. For me it’s not just a physical thing, but also a mental thing. A release, if you will. As a writer, it’s good to get into your body after being in your head all day, and as a new mum, getting some fresh air and walking each day is crucial for sanity.
How does HYPOXI fit in with your diet and exercise regimes to get your pre-baby body back?
I don’t care about getting to an ideal weight, I want to feel fit, strong, good within myself and wear all my lovely pre-preggo clothes again. Thankfully since HYPOXI is low impact and basically like mild bike riding, it’s safe for me to do, even with my shitty pelvic instability.
Will you continue to get HYPOXI treatments, even after you have achieved your ideal post-baby weight?
Yep! I generally do a program before summer (or even a big event…) to tone up and complement my exercising.
Is Hamish also a user of HYPOXI?
Ha! No, but he’s curious to try it.
What does Hamish think of you using HYPOXI?
If I like it, then that’s what counts is his general opinion. I just like hearing him struggle to articulate what it is to people (it’s a spacey bike that you ride while wearing a wetsuit”).
What’s on the horizon for Zoë Foster Blake?
Right now I’m so besotted with my new little boy it’s hard to focus on much else. That said, I’m extremely excited about what’s coming up for my skincare line Go-To later in the year. We had such a phenomenal launch and things are only going to get bigger and better.
Beyond beauty, is health and fitness an area you wish to expand into?
I love maintaining good health and staying fit and strong, but it’s more of a day-to-day habit and lifestyle than anything professional.
Do you think that having a baby will change or affect what you write about?
Perhaps, but only subtly. I don’t think I’ll be publishing any parenting manuals anytime soon. If I did, it would be called, All the shit no one tells you - an honest guide to pregnancy and babies.
Do you have health or beauty advice for other new mums?
I had a keratin smoothing treatment called just before having Sonny and it’s awesome: I can wash and dry off and have nice hair, whereas in real life I have curls and frizz that require styling and setting and effort and time. Each day I do a little make-up routine called Oh Shit My Baby Is Crying” which takes about two minutes: BB or CC cream, under eye corrector and concealer, eyebrow pencil with spoolie to groom them into place, white or nude coloured liner in the lower lash line, mascara, crème blush and lip balm or gloss. It fakes awake beautifully.
For any additional info or to book a media trial of HYPOXI, please contact: elise.gleave@hypoxi.com.au.