Actress Jessica Chastain has been announced the ambassador of Yves Saint Laurent’s newest fragrance, Manifesto. YSL says they were won over by the redhead’s subtle strength, solar charm and free mind.
Jessica embodies the quintessence of Saint Laurent’s femininity, a woman of her day and age, independent, determined, never where you expect her to be,” says Stephan Bezy, international general manager of Yves Saint Laurent Beauté at L’Oréal.
Chastain is equally enamoured with the brand. Yves Saint Laurent is a brand that inspires me deeply,” she says. Since its creation, the brand has conveyed strong values that I cherish, such as an unwavering commitment, absolute love and feminine audacity. The new fragrance is an emblem of it all. I am [excited] to be part of this beautiful adventure,” she says.
France will be the first to see the new fragrance on August 27, and it will be launched elsewhere in Europe in September. Further plans include a US debut in early 2013, but there’s no word on if and when we’ll see the fragrance on our shores.
