The global beauty market is expected to grow and continue its recovery over the next four years, according to new research by US research company Sanford C. Bernstein.
The research firm has predicted an average growth of 5.6 per cent, aided by recovering consumer health, less aggressive competition, increased exposure to the faster growing emerging markets and a slow recovery in developed markets.
The anticipated 5.6 per cent growth is slightly below the 2001-2006 average, but above the performance of 2006-2010.
In the research, Sanford C. Bernstein notes that Natura should continue to be the number one company over the next few years, while P&G, Estée Lauder and L’Oréal should all see improved growth as well.
European-based companies Unilever and Henkel are set to continue their strong performances thanks to improved business management seen in recent years.
