Courteney Cox has signed on to be the face of Pantene Pro-V’s new Expert Collection, which tackles the effects of hair ageing.
I’ve always been a fan of Pantene,” says Cox. I was not expecting how my hair was changing as I got older. [It] was starting to get dry, brittle and thinner.”
The move is set to be a relatively easy transition for Cox, who has in the past worked for another Proctor & Gamble hair care brand, Head & Shoulders.
With such an important launch for Pantene on the horizon, we needed a brand ambassador who could represent beauty at any age, and someone who could really speak to the needs of women experiencing hair ageing and extreme hair damage,” says P&G marketing director Kevin Crociata.
The Pantene Expert Collection is comprised of two sub-lines, AgeDefy and Advanced+ Keratin Repair.
