Australian-based beauty multi-channel retailer Ry.com.au has revealed they are no longer losing sales to StrawberryNet.
Following news that Redken is joining those companies who have undergone an international price alignment to bring Australian RRPs in line with their global counterparts, Ry.com.au owner James Patten says this signals the international grey market is on shaky ground and that Australian retail is fighting back.
The argument for shopping overseas to save money is growing thin now that we can offer the same brands with the same prices with better service,” says Patten.
Australian consumers want to shop with Australian stores, but household budgets will only stretch so far and the discounts that were on offer were sometimes too good to be true.”
With the recent price adjustments, it’s now an easier decision for consumers Down Under when choosing whether to shop online in Australia or use an overseas supplier.
