The Kardashian family is bringing in the big bucks when it comes to beauty, according to WWD.
At this point in time there have been four fragrances launched by Lighthouse Beauty under the Kardashian name - three using Kim’s name and one under Khloé and her husband Lamar Odom’s name.
The whole Kardashian-Jenner brand is growing incredibly fast,” says Lighthouse Beauty CEO Philip Zellner. There is a continued growth pattern emerging, and as each new category is introduced, it helps all the other branded categories.”
Sources believe the Kardashian fragrances reel in approximately $US50 million a year at retail.
Zellner is currently working on a fourth scent for Kim that is expected to launch early next year and is also in talks with Kourtney about creating a fragrance using her name.
The Kardashians have a work ethic that is quite extraordinary. They travel 24/7 to support their brands, and they are very involved in the development process — from the creation of an idea to what the bottle looks like and what the juice smells like, and the decision-making with the distribution,” reveals Zellner.
The family is not only involved in fragrances, Nicole by OPI is launching a line called Kardashian Kolors for the Holiday 2011 collection and the sisters helped develop a three-step skincare system called PerfectSkin.
