After being announced as the face of L’Oréal Professionel INOA back in February, stylish Brit presenter Alexa Chung have given fans the first sneak peek of the campaign for the professional salon hair colour range through her Instagram feed.
Chung posted the image of herself styled with a milkmaid plait and simple make-up alongside the caption Sneak peek @lorealprofuk shoot today”.
About the new role with L’Oréal Professional, Chung says: I am delighted to be working with such an iconic brand. L'Oréal Professionnel is behind some of the amazing looks on the catwalks in London and Paris, so I'm really excited to join the team.”
Chung will star in print campaigns for INOA from June, however, will not be appearing in any television campaigns.
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