Sponsored article.
Lip balm. It’s a must-have in handbags, school uniforms, men’s pockets, sports bags and cosmetic cases around the world. The topical product provides relief and comfort, and is the second most searched product on beautydirectory.
Now ASAP has developed a cosmeceutical first for the skincare staple with . This lip treatment combines all the moisturising benefits of a traditional lip balm with a protective SPF15 and new ingredient Alpine Rose to defend lips from the dreaded lip tingle that can only mean one thing: cold sores.
We wanted to formulate a lip balm that would not only protect and condition lips, but also treat a wide variety of common lip conditions; namely cold sores, sun damage, cracked and chapped lips. After a year of development we found the perfect combination of active ingredients that delivered advanced hydrating and smoothing benefits, with preventative and healing properties too,” says Carley Dowdle, managing director at ASAP Skin Products. We are proud to be the first Australian cosmeceutical company to use Alpine Rose in a lip balm, and combining this with the amazing benefits of Niacinamide, plus an SPF, we have created a powerful formulation that is set to raise expectations of everyday lip balms.”
is the first lip treatment to contain a purified extract of organic Alpine Rose. The most impressive element of this anti-viral and antioxidant ingredient is its ability to decrease the occurrence of cold sores caused by the herpes virus, which exists in 90 per cent of adults. Alpine Rose does this by inhibiting the adherence of the herpes virus onto cells, thereby preventing the cold sores from developing.
Deep hydration for lips comes from the inclusion of Niacinamide - a popular ingredient in ASAP products - that increases skin hydration, boosts collagen renewal, is highly moisturising and can reduce the appearance of fine lines. When it’s topically applied, Niacinamide stops skin from losing water while encouraging micro-circulation in the dermis.
Another antibacterial and anti-inflammatory ingredient, the naturally occurring bisabolol boosts healing of the skin, which is perfect for sufferers of sensitive, dry and cracked lips. Teamed with SPF15 to offer protection from UVA and UVB radiation, the non-sticky and easily absorbed ASAP hydrating lip balm+ delivers a comprehensive lip care product that not only has preventative health benefits but leaves lips soft, smooth and hydrated every time it’s applied.
is suitable for all skin types and available from skincare professionals for RRP$15. Get more information on , at www.asapskinproducts.com or the Facebook page (link: https://www.facebook.com/asapskinproducts).
Source: beautydirectory January-May 2013 search statistics. www.betterhealth.vic.gov.au/bhcv2/bhcarticles.nfs/pages/Cold_sores