She beat out Cara DeLevigne in the Model of the Year at the 2013 British Fashion Awards, and now British model Edie Campbell has been awarded the prestigious position of being named the brand ambassador for Yves Saint Laurent new fragrance - Black Opium.
"I am truly honoured to become ambassadress for the fragrance Black Opium,” says Campbell. Yves Saint Laurent brand’s modern vision of beauty is very inspiring and I am particularly proud to represent such an audacious archetype of women.”
Yves Saint Laurent Beauté international general manager Stephan Bezy adds, Edie embodies all the contemporary codes of the Yves Saint Laurent Beauté woman: elegant, cultivated, spirited, she is a model with attitude. She has become a beauty icon for a whole generation. Today, she is joining the ambassadresses of the brand. And we’re so proud to welcome her.”
Campbell will star in the Black Opium TV campaign directed by Daniel Wolfe, with the Black Opium fragrance hitting counters in Australia in October, 2014.
