Melanoma research is that worth it, according to L'Oréal Paris. The beauty company has launched its new ‘it’s THAT worth it’ campaign with the Melanoma Research Alliance (MRA) to raise awareness of the dangers related to sun damage and promote the use of sunscreen.
The campaign will comprise of public rallying to encourage support and research. L’Oréal is creating a call-to-action through celebrity broadcasts to drive the public to the ItsTHATworthit.org website to join the ‘Thunderclap’. The thunderclap allows for users to send a synchronised message through social media, shouting out their support and raising awareness.
On top of this, the beauty brand has announced that it will donate over $US750,000 to the MRA to fund the new L'Oréal Paris-MRA Team Science Award to research ways to help prevent, cure and treat melanoma.
The Melanoma Research Alliance is an incredible organisation that has made significant strides in funding melanoma research and advancing treatment. We are very proud to partner with MRA to help educate people on the importance of using sunscreen as the first line of defense against melanoma and to drive awareness around this disease,” says L’Oréal Paris president Karen T. Fondu.
Through this collaboration, our hope is to drastically reduce the growing incidence of melanoma, especially among young women, and to help every person realise that wearing sunscreen protects their beauty and their life because we are all worth it.”
