BEAUTYDIRECTORY is coming of age in 2015. It seemed highly fitting, then, that we should celebrate and embrace our years of industry knowledge and wisdom with a complete redesign.
Headed up by the same expert team, editor Yelena Fairfax and content producer Maddie Moore, BEAUTYDIRECTORY continues to offer:
+A comprehensive database of more than 19,000 beauty and health products in Australia and 6,400 in New Zealand. Product listings include high-res images as well as product and brand details.
+Expertly researched and written content including breaking news, in-depth features, business advice and interviews with influencers and decision-makers in the industry.
+Weekly episodes of BDTV that go behind the scenes with recognised beauty and health experts.
+Industry directories encompassing media (print/online/trade/bloggers/vloggers), PR representatives and experts. The Media and PR directories provide contact details for and information on each publication and agency.
+Event wrap-ups, career opportunities and much more.
Our mission remains the same:
To be your trusted, 24/7 go-to source of beauty brand, product and industry information.
With that in mind, here are some of the important changes we’ve made as well as how you can get the most out of BEAUTYDIRECTORY. We hope you’ll find the site faster, easier to read and easier to navigate.
- The new, responsive design means the site effortlessly configures across all devices, enabling you to easily access information wherever you are.
- An easy-to-use navigation bar allows users to quickly locate product information and PR and media contacts.
- Advanced search capability gives members the opportunity to find products by name, brand, price and category.
- A running feed of the latest industry news on the homepage features the 12 latest articles and a carousel showcasing the most recent product launches, plus all the regular features including the event calendar, ‘spotlight’ news, in-depth articles and BDTV.
If you are having trouble navigating the new site, please contact Yelena on yelena@beautydirectory.com.au
Last but not least, we have refreshed our brand identity. Why the change?
To coincide with the exciting launch of the new site and to celebrate being around for over 15 years, we felt this was the perfect time to update, refine and refresh beautydirectory with a look that better reflects our business: that is, the trusted and respected industry resource.