There may have been much hype surrounding the launch of Sephora onto Australian soil earlier this month, but Mecca Cosmetica is taking steps to ensure it retains its position as a powerhouse in beauty retail Down Under.
In November, Mecca opened a new 2500-square-foot flagship store in Melbourne, with plans for the beauty company to have 50 stores across Australia by the end of 2015.
The new store features emerging brands and a stand-alone NARS boutique - a first for Australian consumers. The store is expected to rake in $US4 million in sales for its first year of trading.
“This store is a strong statement to our customers about how much we have evolved,” says founder Jo Horgan. “It shows how significant the potential for a stand-alone boutique in a High Street environment is.”
