In sad news for the beauty media industry, it was announced this morning that the Jasmine Awards are being discontinued.
Recognising excellence in journalism on the subject of fragrance for 10 years, Jasmine Awards have awarded many creative and distinctive pieces from some of the industry’s most respected writers.
A statement from Accord says changes in the media landscape have led to the need for a new direction and a refreshed approach to fragrance communications strategies.
“The Australian fragrance industry would like to thank all the former entrants and generous sponsors for their support and contribution to the success of the Jasmine Awards for many years,” says Accord executive director Bronwyn Capanna.
“The industry will continue to work very actively and directly with the beauty media and supporters from print, online and social media, as it always has, to promote the wonderful world of fragrance and its unique properties for consumers.”
