With a slew of exciting brands joining the BEAUTYDIRECTORY family, we look at five that well and truly got our attention...
Brand lowdown: Skin Doctors are industry leaders when it comes to developing clinical-strength cosmeceuticals that offer topical alternatives to surgery. Its cutting-edge formulations are created in conjunction with research institutes and cosmetic surgeons. It claims to deliver effective results with no doctors, no needles and no pain.
Hero product: Over the past few years, the brand’s top-selling products were Gamma Hydroxy, Eyetuck and Relaxaderm. Recently, anti-ageing products like Beetox and Exfoliating Crystals have picked up in popularity.
Why media want to feature this brand: Skin Doctors’ mission is to develop products that make a visible difference to skin’s appearance. It also boasts the most comprehensive cosmeceutical range on the market, with treatments for every major beauty problem.
Brand lowdown: Fuente is a hair care line made up of products rich in beautifully pure, natural ingredients. With a focus on social responsibility, the brand unites sustainability, hair and fashion. The line exudes pampering luxury.
Hero product: A few years ago, Fuente set about creating a truly unique yet effective shampoo: Truffle. It swept all the customary ingredients used in shampoo from the table, instead opting to use a new trio: specific effect meteorite powder, white truffle and diamond dust.
Why media want to feature this brand: Fuente is a world leader in terms of offering a full range of sustainable hair care. The brand cares about the needs of the environment as much as it does about those of clients.
Brand lowdown: Created by pharmacists more than 40 years ago, Rosken has built up a loyal consumer base due to its great dry skin formula. The brand’s recent relaunch plus packaging and fragrance update has had a great response from existing and new consumers.
Claim to fame: In a recent double blind test against the top ten moisturisers in the market, Rosken’s was rated number one for its skincare formula. It was voted the top dry skin moisturiser for best feel on skin, best absorption, best consistency, and best fragrance. The research was conducted with 60 women in a two-phased blind test, comparing all the best-selling products in the market.
Why media want to feature this brand: It is trusted by consumers. The products not only work, but they are affordable and thus, easily accessible.
Brand lowdown: Redwin has a complete range of skincare and personal care products that nourish, moisturise, cleanse, refresh and revive skin, maintaining its natural health and bringing out its radiance and vitality. Its products are gentle and suitable for the most sensitive skin. Redwin also offer specialist deodorants as well as bath and hair care products.
Hero product: Redwin Sorbolene 1 litre. It is the number-one selling product in grocery according to statistics by Aztec, MAT conducted in January this year.
Why media want to feature this brand: Redwin is a well-known brand, and the sales data confirms how popular it is among consumers.
Brand lowdown: ZASSNI is a collection of handcrafted organic skincare. Its products are developed from pure, luxe botanical ingredients. The Australian brand is dedicated to creating superior quality formulas for beauty rituals that enhance the skin’s health and promote the connection of mind, body and soul.
Hero product: Its potent plant-powered skincare range, which is launching soon. The brand says it is suitable for beauty gourmands: men and women alike who want exquisite skin delivered by nature’s endless bounty.
Why media want to feature this brand: At its core, the brand aspires to aid the skin and deliver eloquent and potent formulas - all developed from scratch. With a commitment to animal-free testing and sustainability, it balances effective skincare with nature.
