They say to “love the skin you’re in”, and while this may refer to accepting yourself as a whole, I say it can also apply to taking good care of the body’s largest organ.
Like any part of the beauty industry, bodycare trends change with the seasons. BD spoke to some of beauty’s leading body brands to discover what every lady will be (or should be) stocking up on in 2015.
Skin mimickers and going natural
With so much information now readily available, consumers are savvier than ever before when it comes to the ingredients going into their skincare. In 2015, we can expect to see the rise of products mimicking our skin functions.
“People are becoming more educated on the importance of using skincare products that are free from soap, fragrance and other common irritants, and moving towards the use of effective ingredients that mimic the way our skin functions – this is when our skin is at its best,” says Ego Pharmaceuticals resident scientist Dr Kerryn Greive.
Organic is also still very much on-trend, on both the grocery shelves and beauty aisles. Organic skincare guru Vanessa Gray, who founded eponymous skincare line Vanessa Megan, firmly believes more consumers will switch to all-natural products this year.
“We think consumers are becoming aware about the difference between chemical and synthetic, and natural and organic bodycare. More and more customers are choosing natural multi-functional bodycare products that are non-toxic, chemical-free, and alcohol-free with anti-ageing and nourishing properties,” says Gray.
Customers favour multi-purpose
Multi-functional products make sense to consumers with modern, time-poor lifestyles. Slowly but surely growing in popularity, this category has been embraced by many of the beauty world’s “cult” brands.
Gray believes the shift from single purpose to multi-purpose products is in full swing. “The popularity of multi-functional bodycare products will increase, as there is a demand for products that moisturise, protect, nourish, provide colour and scent, and have anti-ageing and firming properties.”
Scent plays a part
Yes To co-founder Lance Kalish says that more often than not, customers follow their nose when purchasing bodycare products. According to Kalish, scent will not only continue to sway consumers’ purchasing decisions in 2015, but play an even more important role.
“Consumers consistently indicate scent as a key benefit in bodycare and a key purchase driver,” reveals Kalish. Along with effective formulas, scent is deemed a major benefit of Yes To bodycare products by its fan base, and this is unlikely to change over time.
Keep it pretty as a picture
There is always debate between brands on the importance of packaging. Kalish argues that the investment companies are now making in the bodycare segment is a direct reflection of the amped-up standards of packaging. “After a few years of sluggish sales, bodycare sales are finally improving. New packaging is a great indicator of that category growth improving and that companies are investing in bodycare innovation,” says Kalish.
Moisturise, moisturise, moisturise
Moisturiser in all forms has long been a leading segment within the skin and bodycare category. Gray says it will maintain its popularity, confirming: “Globally, the highest represented claim in bodycare is for moisturising. In Asia, body-brightening products are very popular.”
Greive credits this success to a simple fact: moisturising is one of the most important steps in skincare. “One of the most effective ways to keep skin in optimal condition is to use products that help maintain the natural moisturising properties of the skin, which are vital in preventing the dry, flakey skin that can lead to skin conditions such as dermatitis and eczema,” explains Greive.
Bodycare products to keep an eye out for:
ACURE Organics
Aromatherapy Associates
Bliss
Blue Stratos
Bodyography
Cuccio Naturale
Dirty Works
Dr. Hauschka
Elemis
Eminence
Endota Spa
Fabuluscious Copacababa Shimmer Body Powder
Green People
Happy Valley
Lonvitalite C9 Crystal Moisturising Hand Mask
Natruél Nourishing Hand & Body Lotion
Nutrimetics
Paula’s Choice
Puretopia
QVS
Racinne
Red Seal Lecithin & Almond Soap
Rosken
RubiFresh Skincare
Royal Skin
SkinMedica
PCA Skin
Synergie Skin
Styx Naturcosmetic Australia
Summers Eve
Urban Rituelle Beachcomber Hand & Body Wash in Mango Milk
Veet
Vita Liberata Moisture Boost Body Treatment
Vanessa Megan
Zassni
Other lust-worthy brands with body offerings:
