As the BD family continues to grow and welcome more members, we’re very excited to introduce our six new recruits - Luxcurly, MonoDermà, Sea Siren, Ultraderm, Weleda and WONDERSTRIPES. To find out more about each, BD looks at the brand’s background, what makes it special, and why you should be popping them in your next editorial...
Claim to fame: The self-rotating function makes Luxcurly distinct from any other curling iron on the Australian market. The adjustable temperature setting is great to suit any hair type to achieve optimum results.
Why media want to feature this brand: Luxcurly is the answer for curling iron amateurs and time-conscious women who want to get luxurious curls in an instant.
Brand’s claim to fame: MonoDermà is different from any other product available in Australian pharmacy. Each MonoDermà treatment comes encased in a unique technology called MonoDermoDose® - a biodegradable jelly container offering significant advantages over tubes, jars and dispensers. This unique technology prevents the product from coming into contact with air and light, and therefore offers absolute hygiene and potency with every application.
Why media want to feature this brand: MonoDermà’s unique and convenient packaging means it lends itself for use away from home and during travel, making it an essential beauty product for the modern-day woman who is constantly on the go. MonoDermà’s distinctive packaging also makes it ideal for magazine photography.
Brand lowdown: Sea Siren Cosmetics is a newly-launched brand founded by qualified naturopath Deborah Howard. Sea Siren is proudly Australian-owned and made and offers a growing range of premium-quality nail polishes as well as a marine-based skincare range solely for hands, nails and feet.
Claim to fame: The award-nominated marine-based skincare range is based on organic and natural ingredients from the ocean and earth that not only revive and rejuvenate but smell and feel great!
Why media want to feature this brand: Our focus is to ensure our range of products and ingredients are 100 per cent Australian made and not tested on animals, as well as free from toxins and dangerous synthetic ingredients. They are also sourced from socially and ethically responsible suppliers while not compromising on quality.
Claim to fame: The Ultraderm range works with multiple active ingredients (e.g. peptides, plant stem cells, vitamins A, B, C and E, and acids) to deliver maximum results such as skin smoothing, increased radiance and skin cell health.
Why media want to feature this brand: The Australian skincare company is proud to provide affordable, cutting-edge products to help consumers get radiant, healthy skin.
Weleda
Brand lowdown: Weleda was founded in 1921 in Switzerland by Dr Rudolph Steiner and Dr Ita Wegman, both of whom harboured a desire to produce anthroposhophic medicine. Today, Weleda manufactures premium-quality medicines, skincare, haircare, and baby care from ingredients grown on their biodynamic farms throughout the world, and is now distributed in over 50 countries worldwide.
Claim to fame: Weleda’s hero product is Skin Food, a deeply nourishing and intensely hydrating balm that has a cult following including a star-studded lineup of Victoria Beckham, Julia Roberts, Adele and Rihanna.
Why media want to feature this brand: Weleda’s philosophy and holistic view of health mean its products are made from natural and organic ingredients and produced to the highest quality. With the growing trend of consumers wanting to know what is in the products they use, Weleda offers quality natural and organic alternatives.
Claim to fame: WONDERSTRIPES have featured in more than 50 beauty magazines around Europe, including Vogue, ELLE, Vanity Fair, Cosmopolitan, and Grazia. Within one year of trading, WONDERSTRIPES has become the number one shop for eye-lifting strips and has propelled a new trend in the European beauty industry.
Why media want to feature this brand: No other cosmetics company sells size 'L' eye lift tapes that cater to the Anglo-European shaped eye, tested under stringent German quality tests. WONDERSTRIPES are being hailed as the latest beauty trick amongst beauty professionals in Europe. WONDERSTRIPES are still new to the Australian and Pacific market.
