Behind-the-scenes with Kendall Jenner

All eyes have been on her dad, Caitlyn, over the past few weeks, but today, Kendall Jenner is stepping back into the limelight with the debut of her first fragrance campaign for .

No stranger to giving people a glimpse into her real life, the brand has released a behind-the-scenes look at the filming of Jenner's ad campaign for the new Modern Muse Le Rouge flanker.

Launching in Australia on August 9, the TV ad campaign was developed by Estée Lauder's in-house creative team and directed by award-winning music video director Jonas Akerlund. The commercial sees the power of the Modern Muse Le Rouge fragrance brought to life as Jenner alters the world around her one step at a time.

The print campaign, shot by Mikael Janssen in Los Angeles, captures Jenner's glamour, power and magnetic persona.

Taking to Instagram to show the first image of the campaign, Jenner posted: "My first @esteelauder ad is out!! #ModernMuse #KJ4EL."