Sponsored article.
One of the original 90s supermodels, Claudia Schiffer may be able to credit good genes for her looks, but admits her golden locks are the result of her loyalty to Schwarzkopf. Now the brand can also claim to keep her blonde hair catwalk-ready at all times, with the release of the red carpet-inspired range.
Schiffer has used her insider knowledge and expertise to help the hair care giant to create products tailored to the needs of the modern woman. The partnership’s latest creation is right up Schiffer’s alley - a sophisticated styling collection boasting innovative formulas and unique ingredients to allow women to recreate long-lasting, glamorous and supermodel-worthy hair.
Schwarzkopf junior brand manager Rebecca Hamilton explains the concept behind the collection: “Styliste Ultîme is a new premium styling range consisting of eight products designed to enable women to recreate the latest looks themselves.”
This range includes an Amino-Q Hold Hairspray and Mousse, Biotin + Volume Soufflé and Dry Shampoo, the Sea Salt Beach Look Texture Spray and Texture Powder, and Satin Frizz Control Straightening Spray and Defrizz Cream. Each product has been specifically formulated to achieve the four most-requested styling looks: glamorous, sexy volume, natural beach waves, long-lasting styles, and a sleek, shiny finish.
For Hamilton, long-lasting style is a priority for women: “Whether it’s voluminous curls or sleek frizz-free locks, women’s number one desire is for their style to last for as long as possible. To ensure that this is the case, every Styliste Ultîme product contains micro-styler technology.” This is the process whereby micro-fine molecules form a light, invisible film that gives the hair long-lasting hold without that sticky feel.
While red-carpet inspired, the Styliste Ultîme range is practical, making it an easy everyday styling option for the modern woman. Hamilton says the line aims to make supermodel hair accessible to everyone. “Each product is tailored to a specific style to make styling your hair at home simple and fast and ensures it will last all day no matter the weather condition,” she says.
