Earlier this year, P&G put three of its business lines on the block, with Coty reportedly winning a bid to purchase two of the product lines, according to The Post.
The deal will see Coty acquire P&G’s haircare lines, including Wella, catapulting the company into a brand new business category.
While the deal has not been completely finalised, Coty has been alerted by P&G that it has won the auction.
Stay tuned for further details on the acquisition.