The leaders of online in Australia

The finalists are in for the 2015 StarTrack Online Retail Industry Awards, with two beauty e-tailers making the list that celebrates Australia’s online retail visionaries.

Winners will be announced at the StarTrack ORIAS, which will be held at Dockside Pavilion on July 23. Adore Beauty and RY are set to succeed, both making multiple appearances in the list of finalists.

The judging process has highlighted the development of mobile shopping technology by Australian retailers. “The biggest movement between last year and this year was the embracing of mobile and social with unprecedented fervour,” judging panellist Grant Arnott tells Ragtrader.

“Having established top quality desktop shopping experiences, retailers are really targeting mobile and social commerce in a much more targeted and intelligent way.”

The finalists for the 2015 StarTrack ORIAS include:

Best pure-play online retailer
Adore Beauty
Appliances Online
Booktopia
Naked Wines Australia
Surfstitch
Vinomofo

Best multichannel retailer
Co-Op
Cotton On
Dan Murphy's
Harvey Norman
Supercheap Auto
Woolworths Online

Best new online retailer
Blisster
Flora and Fauna
Hurley
Shopwings
The Wod Life

Best social commerce initiative
Dominos
Eat Now
Vinomofo
Yumtable Pty Ltd

Best international conqueror
Cotton On
EMU Australia
Her Fashion Box
Speedmaster
Shoes of Prey
Surfstitch

Best small online retailer
Her Fashion Box
Blisster
Costumes.com.au
The Wod Life
SlashSport
Stylerunner

Best in-store initiative
Co-Op
Woolworths Online
Shoes of Prey
Speedmaster

best bootstrapped growth initiative
RY
SlashSport
Naked Wines Australia
Stylerunner
HelloFresh
Vinomofo

Best online retail marketing initiative
Adore Beauty
TVSN
RY
SurfStitch
Vinomofo
Yumtable

Best online customer service
Appliances Online
Birdsnest
Booktopia
HelloFresh
Naked Wines Australia
SurfStitch

Best site optimisation and design
Big W
BONDS
Co-Op
Masters Home Improvement
MECCA Brands
Quicksilver

Best mobile commerce site/application
Brands Exclusive
Big W
Bookworld
Dominos
Woolworths Online
Quicksilver

Industry recognition award
John Winning
Grant Arnott
Tony Nash
Lisa Powell

People's Choice Award
Ozsale
Catch of the Day
Beserk
PC Case Gear
Naked Wines
Store DJ