Lower Queen Street will be welcoming a new addition to the expanding prestige store fronts with news Elizabeth Arden will be opening its flagship store at the location. The area has grown in popularity in recent years and now houses many luxe brands, making it a fitting location for the brand’s first store.
“The Elizabeth Arden brand is well known in New Zealand for luxury and quality, with a heritage of superior products. The new 62 Queen Street retail store will be a reflection of the Elizabeth Arden global brand, a modern classic in prestige beauty,” says Elizabeth Arden New Zealand general manager Valerie Riley.
“Our goal is that when a woman enters the store, she will have the opportunity to choose from the best technology in our skincare lines (PREVAGE, Ceramide, Skin Illuminating, Visible Difference, Eight Hour Cream), experience our innovative colour and foundation line-up, and discover our extensive Elizabeth Arden fragrance portfolio (UNTOLD, Red Door, Green Tea, 5th Avenue).
“We view this iconic location as a pilot laboratory to experiment with new and exciting ideas for products, promotions, and service driven events. The boutique will offer the ultimate total beauty shopping experience.”
The team at Arden are hoping it will become a destination for out-of-towners, the perfect pit-stop for city dwellers, and the ideal location for getting glammed up for a night out.
Elizabeth Arden at 62 Queen Street will open in October.