The latest inductees to our directory are a motley crew of beauty brands, including Philips, CROP, Emma Organics and Skin Physics. To help you to get to know the companies and their incredible creations, BD explains just why they deserve a spot in your next feature.
Brand lowdown: Dental specialists Philips are dedicated to offering teeth whitening solutions that suit modern-day consumers’ time constraints.
Claim to fame: Whitening options for time-poor lifestyles, with the first ever 10-minute, in-chair professional whitening treatment - the Philips Zoom QuickPro.
Why media want to feature this brand: According to the professionals, Philips’ latest product is a game-changer for teeth whitening, brightening smiles by up to four shades in a single session. Dr Luke Cronin of Quality Dental says: “The results Philips Zoom QuickPro can achieve in such a short space of time, and in a safe way, make it the most adaptable whitening treatment I’ve worked with. It can be quickly administered in the same visit as your regular check-up, during your working day, or even before an important event.”
Brand lowdown: Proudly Australian, CROP creates skincare and cosmetics based on natural ingredients.
Claim to fame: The brand is the first of its kind to offer a complete skincare and cosmetic system that is not only naturally-derived and dermatologically tested, but also affordable.
Why media want to feature this brand: Aligned with the ‘natural lifestyle’ phenomenon, CROP appeals to those mindful of the ingredients they are putting on their skin. The brand’s formulations use premium, nurturing ingredients rather than harmful chemicals to assist in detoxifying skin - and promoting a healthier lifestyle.
Skin Physics
Brand lowdown: A niche cosmeceutical brand that targets the signs of anti-ageing with exotic offerings.
Claim to fame: Dedicated to developing products that deliver visible and non-invasive results fast, Skin Physics’ formulas work to fight wrinkles, age spots, discolouration, sagging skin and loss of firmness. Unusual ingredients, such as Amazonian Dragon’s Blood, feature prominently.
Why media want to feature this brand: Formulated in-house across Australia and New Zealand, Skin Physics is a local cosmeceutical company. Inspired by the “remarkable, potent and exotic”, the brand’s use of the best ingredients from both science and nature really make it stand out from the crowd.
Brand lowdown: Promoted as “real food for the skin”, Emma Organics is a vegan-friendly, cruelty-free range of skincare.
Claim to fame: The range features organic herbs, fruit and plant extracts, providing a smorgasbord of goodies such as antioxidants and vitamins to nourish skin. The brand also embraces sustainability and eco-friendly practices in developing products.
Why media want to feature this brand: Good for the body and soul, Emma Organics prides itself on creating products that is as beneficial for the skin as it is for the environment. A myriad of oils and serums (everyone’s favourite products as of late) make up a substantial part of the range.
