Australia is synonymous with the bronzed goddess look, and since people are more aware of the dangers of UVA/UVB rays now than ever before, fake tan is having its moment in the sun. Interestingly, editorial for self-tan products is down one per cent so far this year, but that is sure to increase as we head into the summer months.
In 2015, St. Tropez has dominated editorial mentions in print media, followed by J Bronze. St. Tropez’s Luxe Self Tan Dry Oil has garnered the most mentions of all self-tanning products, with The Base By Lara Bingle Instant Tan Mousse also racking up the mentions, according to My Market Insight.
But the year is not even close to being over - with a wide range of brands offering innovative tanning products to add a little glow to summer-focused editorials. Here, BD looks at some noteworthy self-tanning products for the upcoming season...
New launches
- Arbonne is an allergy- and dermatologist-tested and vegan friendly, this self-tanner instantly adds a touch of bronze and develops into an even, natural-looking tan.
- Clarins is a self tanner for the body that delivers a made-to-measure, natural-looking tan that can be adjusted as desired.
- JERGENS instantly leaves a natural-looking colour and works with skin to mimic the same results achieved naturally from the sun.
- Jurlique is a natural self-tanner for the face and body. The tanner provides a customised glow and protection from environmental aggressors.
- St. Tropez is formulated for use in the shower. The streak-free formula is activated by water, and develops gradually with regular reapplication.
- Rimmel London Sun Shimmer Self Tan Mousse is formulated to dry in two minutes, develop in one hour and last for up to seven days.
Gradual tans
- Dove is infused with intense moisturisers to pamper and nourish dry skin, while providing a subtle self-tan.
- jane iredale has a unique blend of ingredients that work with the skin to gradually develop a customised, even, natural-looking tan.
- LDN:Skins is a luxurious, non-tacky lotion that glides effortlessly over skin and dries in minutes to reveal an instant, golden tan.
- Mary Kay® Subtle Tanning Lotion has a lightweight, non-greasy formula that glides on evenly and absorbs quickly for lasting colour.
- Natio Sun-Kissed Glow Gradual Tan Lotion is infused with a hint of tanning agent, gradually building a light golden tan while keeping skin moisturised all day long.
Face tans
- Ella Baché contains instant bronzer illuminators for a visible application that develops into a flawless golden tan after one to two hours.
- Estée Lauder Self-Tan Lotion for face has a gentle, nurturing formula created especially for the needs of delicate facial skin.
- Lancôme Flash Bronzer Face is a customisable, sun-free tan that can be intensified by adding more product.
- Le Tan delivers a long-lasting, streak-free, natural-looking tan in an instant.
- Red Earth gradually tints the skin to leave it looking naturally bronzed.
Instant tans
- Face of Australia is a streak-free, lightly fragranced formula that tans upon application.
- bondi sands is a wash-off instant tan that delivers an even, golden glow. It is transfer-resistant comes in a spray can for easy application.
- M.A.C is a gel-based bronzer with a mousse-like texture that can be applied onto legs for instant colour.
- Nutrimetics is a body bronzer that creates warmth and enhances contours with a luminous finish.
- Sportsgirl is a wash-off bronzing cream that can be used on the face and body to give skin an instant bronzed, luminous glow.
Long-lasting tans
- Kerstin Florian delivers a rich, natural-looking tan with a sunkissed glow.
- Kiehl’s has a non-oily, lightweight texture that is quick-drying and delivers a long-lasting natural tan.
- Paula’s Choice delivers an even, natural-looking, long-lasting tan in a few hours.
- Skinny Tan is a self-tanner that disguises cellulite and lasts up to seven days.
- Vita Liberata is a fast-drying self-tan mousse that lasts up to two to three weeks.
Quick developing tans
- Michael Kors Liquid Tan Self Tanner immediately imparts a coppery colour that develops into a natural-looking tan in under an hour.
- ModelCo is an advanced, fast-acting self-tanner that gives users control over the colour of the tan.
- Naked Tan is a soft, lightweight formulation that tans skin in just two hours, with results lasting up to seven days.
- pureTan has an advanced fast-acting formulation. The depth of colour can be customised depending on how long the tan is left on.
- Sisley Paris has a melt-in-milk texture that is quickly absorbed into the skin and develops within two hours.
Natural/organic tans
- TanOrganic is the world’s first self-tanning oil. It delivers a natural glow with a professional-looking finish, and contains a blend of ultra-moisturising ingredients.
- Trilogy contains a natural, high performance ECOCERT self-tanning ingredient that works with skin to develop a safe and natural-looking tan.
- Tuscan Tan combines the regenerating effects of vitamin A and the antioxidant benefits of vitamins C and E with 100 per cent natural tanning ingredients.
- Skinfood is made with natural-based ingredients and works to gradually build a natural-looking tan over a series of applications.
Sprays
- Chi Chi creates a natural and healthy looking sun-kissed glow on the face and body.
- Palmer’s is a spray-on gradual tanning lotion that deeply moisturises skin while providing a golden glow.
- Pelactiv develops a deep, rich tan and is enriched with botanical tanning enhancer technology and nourishing moisturisers.
- Reef has an instant bronzing effect that develops and dries instantly.
Gel
- Garnier is infused with golden pearl shimmer to illuminate skin while providing a natural summer glow that can be washed off.
- Laura Mercier is a lightweight gel bronzer that blends flawlessly into skin.
- Shiseido Brilliant Bronze Quick Self Tanning Gel instantly generates a healthy, natural-looking tan.
- is suitable for the face, body and all skin types including sensitive.
Tanning tools
- 1000 Hour is made with a soft-touch material that spreads any type of tanning lotion, mousse or cream onto the skin, blending the product effortlessly.
- Le Tan is a self-tanning applicator mitt that protects hands from staining when applying fake tan.
- ModelCo is a reusable, custom-designed velour mitt that works to provide a superior, flawless, and even tan while protecting hands from fake-tan.
- pureTAN's reusable is a removal applicator that gently removes old skin cells and self-tan.
- Vita Liberata is a tanning accessory that helps with flawless and streak-free tan application.